Trusted by 100+ professional stylists
•
Salon-grade quality
•
Vegan & cruelty-free
•
Crafted in Italy
•
Trusted by 100+ professional stylists
•
Salon-grade quality
•
Vegan & cruelty-free
•
Crafted in Italy

Why professional haircare isn't the same as drugstore

The difference isn't in the price, it's in the formula, the concentration of active ingredients, and who developed it.

Criterion
Typical drugstore product
Prolas
Active ingredients
Low percentages, mostly fillers and water
High concentration of professional ingredients for specific hair concerns
Formulation
Universal "for all hair types"
Developed for a specific goal (damage, color-treated, scalp)
What's not inside
Often contains silicones and harsh sulfates
Free from SLS, silicones, parabens, mineral oils
Development & testing
Developed for mass market, optimized for cost
Developed with professional stylists, used in salons
Effectiveness per use
More product needed, faster consumption
Less product needed per use, longer-lasting results
Discover salon-grade formulas ›
150+
Curated professional formulas
40+
Salon partners across Slovenia
28
Countries we ship to
5
Italian salon brands curated
Maxima Vital Ker Balance normalizing shampoo 250ml on a wet stone surface

SHAMPOOS

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Maxima Acid Therapy color protection mask 250ml in a pink tube on a stone ledge

MASKS & CONDITIONERS

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Jungle Fever hair color cream tube and carton on a mossy rock in tropical foliage

HAIR COLORS

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Maxima Vital Ker Hair Loss stimulating lotion 100ml dropper bottle

LOTIONS

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Stylist working with hair in a salon
ABOUT PROLAS

Italian salon brands. Under one roof.

Prolas exists because great hair shouldn't only live in a salon chair. Together with the Italian manufacturers who have been formulating for professional stylists across Europe for decades, we bring you the products experts use every day, now in your hands.
Read our story

Real solutions for your hair

What actually works (and what doesn’t)

Customers are saying

4.93 ★ (14)
Verified
Luxury haircare, tailored to your desires. We believe in the power of select formulas, offering only the best products for radiant, healthy, and elegant hair.

Frequently asked questions

Throughout our online store we guide and advise you - from the quiz to choose your hair goal, to the descriptions on every product. If you're still not sure, you can contact us at any time - we're happy to help you find the right solution for your hair.
Both. Our products are designed for professional use in salons, but are perfectly suitable for home use too. If hairdressers trust them - why wouldn't you?
All three brands - Maxima, Jungle Fever and NHP - are professional lines developed under two well-established Italian companies. All are proven, high quality and designed for excellent results. Whichever you choose, you can't go wrong.
For orders within Slovenia, expect delivery in 1-3 working days. For orders within Europe, delivery takes 3-7 working days.
Yes, all our products are designed for professional hair care without harsh chemicals. They are gentle, effective and do not damage the hair structure. Professional quality that takes care of your hair long term.
Prolas is the official European distributor of Italian brands Vitalfarco and GM Cosmetics. Our range includes professional products for hair coloring, scalp care, lightening and styling - the same formulas that hair salons have been using for over a decade. Ordered and delivered directly to you.