{"title":"Maxima Products","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eMaxima is an Italian professional hair care brand with over 30 years of experience, trusted by salons across Europe. The range covers Maxima Plex professional hair color in every shade, Vital Ker scalp care, Argan Therapy treatments, Acid Therapy color protection, and styling products, all developed to deliver consistent, professional results at home.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eFree from harsh sulfates, silicones and parabens. The same formulas used by professional colorists daily, now available without a salon appointment. Official European distributor.\u003c\/p\u003e","products":[{"product_id":"vital-ker-balance-shampoo","title":"Vital Ker Balance Shampoo","description":"\u003cp\u003e\u003cspan\u003ePurifying hair bath that combines the cleansing and healing efficacy of green clay with the astringent, antiseptical and soothing properties of a specific blend of natural essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Rich in active principles against seborrhea and dandruff and B-group vitamins essential for hair health, it is ideal to use on oily and irritated scalp, even associated with dandruff and hair fall. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt fortifies and nourishes the hair adding elasticity and shine, leaving the lengths soft and moisturized.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927298490745,"sku":null,"price":17.0,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":56003018523001,"sku":null,"price":34.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/export-1-10-_1.png?v=1779032433"},{"product_id":"vital-ker-dandruff-shampoo","title":"Vital Ker Dandruff Shampoo","description":"\u003cp\u003eA professional shampoo with a gentle exfoliating effect, designed for deep cleansing and restoring balance to the scalp affected by dry or oily dandruff.\u003c\/p\u003e\u003cp\u003eIts advanced formula supports scalp comfort, assists in balancing excess sebum and contributes to a cleaner, healthier scalp environment.\u003c\/p\u003e\u003cp\u003eFrom the first uses, it leaves the scalp feeling fresh and light, while the hair remains soft, shiny and revitalized.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927297737081,"sku":null,"price":17.0,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":56003017048441,"sku":null,"price":34.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/vitalker-danduffsh-250ml.jpg?v=1759513397"},{"product_id":"vital-ker-hair-loss-shampoo","title":"Vital Ker Hair Loss Shampoo","description":"\u003cp\u003eA stimulating professional shampoo formulated to strengthen the hair and support the natural hair growth cycle, helping prevent excessive hair loss. A mild, dermo-compatible cleansing base gently purifies and soothes the scalp while preserving its natural balance.\u003c\/p\u003e\u003cp\u003eThe formula combines essential oils, Vitamin B complex and plant stem cells, which work in synergy to stimulate the scalp, maintain its vitality and delay follicle ageing. Ideal for all hair types prone to thinning or loss.\u003c\/p\u003e\u003cp\u003eWith regular use, hair becomes stronger, healthier and easier to manage. For best results, complete the treatment with Vital Ker Hair Loss Lotion.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927296590201,"sku":null,"price":17.0,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":56003020063097,"sku":null,"price":34.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/export-1-13-_3.png?v=1775030656"},{"product_id":"vital-ker-hair-loss-lotion","title":"Vital Ker Hair Loss Lotion","description":"\u003cp\u003eLeave-in scalp lotion formulated for the treatment and prevention of hair loss. Free of parabens, colorants and silicones, with a reduced content of vegetable alcohol.\u003c\/p\u003e\u003cp\u003eThe active formula combines essential oils with plant stem cells and Vitamin B complex (B3, B5, B6) that improves scalp microcirculation and strengthens hair from the root.\u003c\/p\u003e\u003cp\u003eApplied directly to the scalp without rinsing, it is ideal for early or progressive thinning. For best results, use together with Vital Ker Hair Loss Shampoo.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"100 ml","offer_id":55927295246713,"sku":null,"price":17.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/Vital-ker_HairLoss_StimulatingLotion-scaled.jpg?v=1759514563"},{"product_id":"vital-ker-hair-loss-intensive-lotion","title":"Vital Ker Hair Loss Intensive Lotion","description":"\u003cp\u003eIntensive concentrate of natural-origin ingredients designed to preserve scalp vitality and stimulate hair growth. Free of parabens, colorants and silicones.\u003c\/p\u003e\u003cp\u003eA synergistic blend of essential oils, plant stem cells and Vitamin B complex (B3, B5, B6) delivers a targeted intensive action to reinforce and revitalise the hair follicle.\u003c\/p\u003e\u003cp\u003eDesigned for intensive treatment phases, it complements the Vital Ker Hair Loss Shampoo and standard lotion for a complete professional protocol.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"10x10 ml","offer_id":55927294329209,"sku":null,"price":36.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/Vital-ker_Hair-Loss_IntensiveLotion-scaled.jpg?v=1759514724"},{"product_id":"vital-ker-dandruff-lotion","title":"Vital Ker Dandruff Lotion","description":"\u003cp\u003eLeave-in scalp lotion formulated to prevent and reduce dandruff, enriched with essential oils, Menthol and Tea Tree oil for a soothing, purifying action.\u003c\/p\u003e\u003cp\u003eAn active complex of Allantoin, Licorice extract and Panthenol soothes scalp irritation, while Piroctone Olamine targets micro-organisms at the source of dandruff.\u003c\/p\u003e\u003cp\u003eApplied directly to the scalp without rinsing, it is ideal for use alongside Vital Ker Dandruff Shampoo for a complete anti-dandruff treatment.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"100 ml","offer_id":55927284924793,"sku":null,"price":13.13,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/Vitalker_Dandruff_Lotion-609ab7f5.webp?v=1759591331"},{"product_id":"vital-ker-active-anti-dandruff-lotion","title":"Vital Ker Active Anti-Dandruff Lotion","description":"\u003cp\u003eConcentrated leave-in scalp lotion developed for persistent or recurring dandruff conditions, delivering enhanced efficacy compared to standard formulations.\u003c\/p\u003e\u003cp\u003eThe active complex provides a deep soothing action on the scalp, while Piroctone Olamine neutralises the root cause of dandruff rather than just its visible symptoms.\u003c\/p\u003e\u003cp\u003eFor stubborn or recurring conditions, use together with Vital Ker Dandruff Shampoo to achieve a complete, lasting result.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"10x10 ml","offer_id":55927283876217,"sku":null,"price":33.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/vitalker-danduffloz-fiale-10mlx10.jpg?v=1759515914"},{"product_id":"argan-therapy-top-ten","title":"Argan Therapy Top Ten","description":"\u003cp\u003eProfessional leave-in spray mask formulated with organic Argan oil and Macadamia oil. Free of parabens, paraffin and colorants. Enriched with vegetal proteins and Panthenol for intensive nourishment and repair.\u003c\/p\u003e\u003cp\u003eA single application delivers 10 simultaneous benefits: revitalises and nourishes, eliminates frizz, detangles, prevents split ends, provides heat protection, adds volume and shine, protects colour, and ensures a lasting style — all in one step.\u003c\/p\u003e\u003cp\u003eSuitable for all hair types. No rinse required. Professional results without the salon visit.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"150 ml","offer_id":55927282827641,"sku":null,"price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/ProlasProductPage-_1.jpg?v=1779032412"},{"product_id":"argan-therapy-beautifying-elixir","title":"Argan Therapy Beautifying Elixir","description":"\u003cp data-start=\"647\" data-end=\"777\"\u003eA lightweight, professional hair oil formulated with a carefully selected blend of \u003cstrong data-start=\"730\" data-end=\"776\"\u003ecertified organic Argan and Macadamia oils\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"779\" data-end=\"1027\"\u003eRich in essential fatty acids, the formula is instantly absorbed, leaving hair \u003cstrong data-start=\"858\" data-end=\"895\"\u003esmooth, soft, and visibly shinier\u003c\/strong\u003e without weighing it down or leaving a greasy residue. Even the most difficult hair becomes more manageable, elastic, and protected.\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1160\"\u003eEnriched with \u003cstrong data-start=\"1043\" data-end=\"1057\"\u003eß-Carotene\u003c\/strong\u003e, a natural antioxidant, the oil helps protect the hair fiber from external stress and premature aging.\u003c\/p\u003e\n\u003cp data-start=\"1162\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1162\" data-end=\"1176\"\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1202\"\u003e1. Before shampooing\u003c\/strong\u003e\u003cbr data-start=\"1202\" data-end=\"1205\"\u003eApply to the lengths and scalp, massaging thoroughly to deeply moisturize. Leave on for \u003cstrong data-start=\"1293\" data-end=\"1307\"\u003e10 minutes\u003c\/strong\u003e, then proceed with shampoo.\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1466\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1358\"\u003e2. Before styling\u003c\/strong\u003e\u003cbr data-start=\"1358\" data-end=\"1361\"\u003eApply to towel-dried hair along the lengths. Helps speed up drying and makes styling easier and smoother.\u003c\/p\u003e\n\u003cp data-start=\"1468\" data-end=\"1637\"\u003e\u003cstrong data-start=\"1468\" data-end=\"1495\"\u003e3. As a finishing touch\u003c\/strong\u003e\u003cbr data-start=\"1495\" data-end=\"1498\"\u003eApply a small amount to the lengths for enhanced shine and protection against external factors. Hair feels silky, controlled, and polished.\u003c\/p\u003e\n\u003cp data-start=\"1639\" data-end=\"1721\"\u003e\u003cstrong data-start=\"1639\" data-end=\"1653\"\u003eFree from:\u003c\/strong\u003e alcohol, parabens, PEG-PPG, mineral oils, and artificial colorants.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"100 ml","offer_id":55927281418617,"sku":null,"price":30.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/ArganTherapy_ElisirBellezza.webp?v=1775030598"},{"product_id":"argan-therapy-mask","title":"Argan Therapy Mask","description":"\u003cp\u003e\u003cspan\u003eDeep and intense nourishing mask free of parabens, paraffins and colourants, based on organic Argan oil and Macadamia oil and natural replenishing and fortifying substances. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt restores the right hydro-lipid balance to dry, damaged and color treated hair which is left silky smooth, vigorous and shiny. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTames frizzy hair and performs an effective antiradical and antioxidant action, protecting against color fading.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55931476672889,"sku":null,"price":17.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/nhp-masch-nutri-olioargmacad250ml.jpg?v=1759517080"},{"product_id":"argan-therapy-shampoo","title":"Argan Therapy Shampoo","description":"\u003cp\u003e\u003cspan\u003eGentle shampoo free of SLES, DEA, Parabens and colorants. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRich in organic Argan oil and Macadamia oil and nourishing and restoring natural ingredients, it replenishes moisture and softness to dry, damaged and color treated hair and provides shine and manageability. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRespects and protects the hair colour.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927278535033,"sku":null,"price":17.85,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":56003010167161,"sku":null,"price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/nhp-bagno-nutri-con-olarganmac250ml.jpg?v=1759517308"},{"product_id":"vital-ker-detox-peeling","title":"Vital Ker Detox Peeling","description":"\u003cp\u003e\u003cspan\u003eDermo-purifying serum based on essential oils with specific sanitizing, detoxifying and soothing properties. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with alphahydroxy acids, which carry out a soft peeling action, it removes desquamation, sebum plugs and impurities from the scalp allowing a deep cleansing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt moisturizes, oxygenates and tones the scalp stimulating cell renewal. Ideal to prepare the scalp to receive the successive treatments.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"150 ml","offer_id":55927273947513,"sku":null,"price":13.13,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/peeling.jpg?v=1759688156"},{"product_id":"vital-ker-balance-mud","title":"Vital Ker Balance Mud","description":"\u003cp\u003e\u003cspan\u003eA pre-shampoo treatment that ensures deep scalp cleansing and rebalances oily skin, stopping excess sebum from forming and preventing flaking. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with green clay and activated charcoal, selected for their excellent absorbing and purifying power, it removes residues, impurities and toxins from the skin, and also has a powerful remineralising and regenerating effect. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlso suitable for sensitive scalps thanks to its soothing, moisturising and protective effect, it leaves skin refreshed and revitalised. It gives the hair a voluminous effect at the roots while keeping the lengths well-nourished and moisturised.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"500 ml","offer_id":55927272407417,"sku":null,"price":23.09,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/mud.webp?v=1759752082"},{"product_id":"acid-therapy-shampoo","title":"Acid Therapy Shampoo","description":"\u003cp\u003eSpecialised shampoo for the immediate stabilisation of the scalp and hair fibre pH after colouring or bleaching treatments. Its gentle SLES-free, acidic formula acts upon contact: it eliminates alkaline residues from the scalp and hair and helps preserve the natural hydrolipidic mantle of the skin and hair fibre.\u003c\/p\u003e\u003cp\u003eThanks to its acidic formulation, it seals the colour pigments inside the hair fibre and closes and realigns the cuticle scales, preventing dehydration and colour loss. The result is more intense, longer-lasting colour.\u003c\/p\u003e\u003cp\u003eIdeal for regular use after every colouring or bleaching session, and as a maintenance shampoo for colour-treated hair. Leaves hair soft, silky smooth and full of shine from the very first use.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927258513785,"sku":null,"price":14.7,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":56003006300537,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/acid-therapy-shampoo-250ml-1.jpg?v=1759691079"},{"product_id":"acid-therapy-mask","title":"Acid Therapy Mask","description":"\u003cp\u003eIntensive conditioning mask designed for the immediate stabilisation of the natural pH of the hair fibre after colouring or bleaching. Its acidic formula works in depth: it restores hydration, leaving hair elastic and compact, and prevents the negative effects of chemical treatments.\u003c\/p\u003e\u003cp\u003eThe sealing action of the acidic pH locks colour pigments inside the hair fibre and closes the cuticle, protecting the colour from fading. It covers the hair shaft with a protective film that shields against external agents and heat stress.\u003c\/p\u003e\u003cp\u003eThe result is colour-treated hair with vivid, intense tones and visible shine — soft, tamed and perfectly manageable. Recommended for regular use after every colouring or bleaching treatment.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927257956729,"sku":null,"price":14.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/acid-therapy-maschera-250ml-new.jpg?v=1759691289"},{"product_id":"acid-therapy-instant-finish-fluid","title":"Acid Therapy Instant Finish Fluid","description":"\u003cp\u003e\u003cspan\u003eSilky fluid with a lightweight texture which performs an effective protective anti-pollution and anti-UV effect. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is the essential final treatment for all treated hair: it gives instant shine, softness and silkiness, without leaving the hair greasy or weighing it down; it creates a protective barrier against all external agents, protecting colour from fading and facilitating blow-drying and styling.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"100 ml","offer_id":55927256744313,"sku":null,"price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/acid-therapy-instant-finish-100ml.jpg?v=1759751300"},{"product_id":"argan-therapy-mask-1","title":"Argan Therapy Mask","description":"\u003cp\u003e\u003cspan\u003eDeep and intense nourishing mask free of parabens, paraffins and colourants, based on organic Argan oil and Macadamia oil and natural replenishing and fortifying substances. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt restores the right hydro-lipid balance to dry, damaged and color treated hair which is left silky smooth, vigorous and shiny. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTames frizzy hair and performs an effective antiradical and antioxidant action, protecting against color fading.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"500 ml","offer_id":55931483881849,"sku":null,"price":26.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/nhp-masch-nutri-con-olarganmac-500ml.jpg?v=1759818014"},{"product_id":"acid-therapy-mask-1","title":"Acid Therapy Mask","description":"\u003cp\u003eIntensive conditioning mask designed for the immediate stabilisation of the natural pH of the hair fibre after colouring or bleaching. Its acidic formula works in depth: it restores hydration, leaving hair elastic and compact, and prevents the negative effects of chemical treatments.\u003c\/p\u003e\u003cp\u003eThe sealing action of the acidic pH locks colour pigments inside the hair fibre and closes the cuticle, protecting the colour from fading. It covers the hair shaft with a protective film that shields against external agents and heat stress.\u003c\/p\u003e\u003cp\u003eThe result is colour-treated hair with vivid, intense tones and visible shine — soft, tamed and perfectly manageable. Recommended for regular use after every colouring or bleaching treatment.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"500 ml","offer_id":55931488764281,"sku":null,"price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/acid-therapy-maschera-500ml.jpg?v=1759818207"},{"product_id":"maxima-hair-color-plex-gold","title":"Maxima Hair Color Plex Golden 903","description":"\u003cdiv class=\"uk-width-1-2@m uk-first-column\"\u003e\n\u003cdiv class=\"uk-panel uk-margin-remove-first-child uk-margin uk-scrollspy-inview\"\u003e\n\u003cdiv class=\"el-content uk-panel uk-margin-top\"\u003e\n\u003cdiv class=\"el-content uk-panel uk-margin-top\"\u003e\n\u003cp\u003eAn advanced professional hair color based on\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePlex Technology\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat enhances the cosmetic result by reinforcing the hair fiber.\u003c\/p\u003e\n\u003cp\u003eThanks to the use of the balanced pigment calculation system (\u003cstrong\u003ePigment Control System\u003c\/strong\u003e), it ensures excellent color performance, total coverage of white hair, maximum reliability and stability of reflections.\u003c\/p\u003e\n\u003cp\u003eThe new vegan formulation with vegetal keratin and Sunflower phytoceramides gives the hair a healthy look, softness and extraordinary brilliance.\u003c\/p\u003e\n\u003cp\u003eGolden superlightener colouring\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PROLAS","offers":[{"title":"100 ml","offer_id":55961000542585,"sku":null,"price":10.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/87311_10-12-2025-X-Design-_1.png?v=1768244914"},{"product_id":"maxima-hair-color-plex-8-23","title":"Maxima Hair Color Plex 8.23","description":"\u003cdiv class=\"uk-width-1-2@m uk-first-column\"\u003e\n\u003cdiv class=\"uk-panel uk-margin-remove-first-child uk-margin uk-scrollspy-inview\"\u003e\n\u003cdiv class=\"el-content uk-panel uk-margin-top\"\u003e\n\u003cdiv class=\"el-content uk-panel uk-margin-top\"\u003e\n\u003cp\u003eAn advanced professional hair color based on\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePlex Technology\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat enhances the cosmetic result by reinforcing the hair fiber.\u003c\/p\u003e\n\u003cp\u003eThanks to the use of the balanced pigment calculation system (\u003cstrong\u003ePigment Control System\u003c\/strong\u003e), it ensures excellent color performance, total coverage of white hair, maximum reliability and stability of reflections.\u003c\/p\u003e\n\u003cp\u003eThe new vegan formulation with vegetal keratin and Sunflower phytoceramides gives the hair a healthy look, softness and extraordinary brilliance.\u003c\/p\u003e\n\u003cp\u003eLight golden irisee blond coloring\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PROLAS","offers":[{"title":"100 ml","offer_id":55961014829433,"sku":null,"price":10.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/8467_10-12-2025-X-Design-_1.png?v=1768244909"},{"product_id":"maxima-hair-color-plex-8-17","title":"Maxima Hair Color Plex 8.17","description":"\u003cdiv class=\"uk-width-1-2@m uk-first-column\"\u003e\n\u003cdiv class=\"uk-panel uk-margin-remove-first-child uk-margin uk-scrollspy-inview\"\u003e\n\u003cdiv class=\"el-content uk-panel uk-margin-top\"\u003e\n\u003cdiv class=\"el-content uk-panel uk-margin-top\"\u003e\n\u003cp\u003eAn advanced professional hair color based on\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePlex Technology\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat enhances the cosmetic result by reinforcing the hair 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