{"title":"Everything for Hair Coloring","description":"\u003cp\u003eEverything you need for professional hair coloring at home in one place. From Maxima Plex and Jungle Fever color creams to developers, toners, bleach, and color support products, this collection covers the complete coloring process from start to finish. Professional-grade formulas used by salons across Europe for over a decade, now available without a salon appointment. Whether you are covering grey, going lighter, or refreshing your shade - find every product you need here.\u003c\/p\u003e","products":[{"product_id":"acid-therapy-shampoo","title":"Acid Therapy Shampoo","description":"\u003cp\u003eSpecialised shampoo for the immediate stabilisation of the scalp and hair fibre pH after colouring or bleaching treatments. 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Leaves hair soft, silky smooth and full of shine from the very first use.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927258513785,"sku":null,"price":14.7,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":56003006300537,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/acid-therapy-shampoo-250ml-1.jpg?v=1759691079"},{"product_id":"acid-therapy-mask","title":"Acid Therapy Mask","description":"\u003cp\u003eIntensive conditioning mask designed for the immediate stabilisation of the natural pH of the hair fibre after colouring or bleaching. Its acidic formula works in depth: it restores hydration, leaving hair elastic and compact, and prevents the negative effects of chemical treatments.\u003c\/p\u003e\u003cp\u003eThe sealing action of the acidic pH locks colour pigments inside the hair fibre and closes the cuticle, protecting the colour from fading. It covers the hair shaft with a protective film that shields against external agents and heat stress.\u003c\/p\u003e\u003cp\u003eThe result is colour-treated hair with vivid, intense tones and visible shine — soft, tamed and perfectly manageable. 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Rice proteins prevent the hair from drying out and preserve its natural structure and radiance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHair is softer and more voluminous, shinier and easier to comb.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"500 ml","offer_id":55927236428153,"sku":null,"price":26.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/10_06_2025_X-Design.png?v=1759750871"},{"product_id":"silver-mask","title":"Silver Mask","description":"\u003cp\u003eConditioning rinse-out mask with purple pigments formulated for blonde, bleached, highlighted, grey and white hair. Rich and nourishing, it delivers deep hydration and restores softness and silkiness to damaged or porous hair.\u003c\/p\u003e\u003cp\u003eConcentrated purple pigments correct and neutralise yellow and brassy tones, enhancing cool blonde and silver shades with each use. 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The conditioning formulation covers the hair with a protective film that brings out the various hues and makes styling easier. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for fine hair, it won’t weigh it down.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927211590009,"sku":null,"price":22.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/Silver-Mousse-66d3d5b2.webp?v=1759750020"},{"product_id":"acid-therapy-mask-1","title":"Acid Therapy Mask","description":"\u003cp\u003eIntensive conditioning mask designed for the immediate stabilisation of the natural pH of the hair fibre after colouring or bleaching. 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Recommended for regular use after every colouring or bleaching treatment.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"500 ml","offer_id":55931488764281,"sku":null,"price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/acid-therapy-maschera-500ml.jpg?v=1759818207"},{"product_id":"oxycream-6-vol","title":"Oxycream 6 vol","description":"\u003cp\u003eSpecific for use with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eHair Toner Plex\u003c\/strong\u003e, it allows to create perfectly homogeneous mixtures and grants the best final results.\u003c\/p\u003e\n\u003cp\u003eIts creamy formula, enriched with\u003cspan\u003e \u003c\/span\u003e\u003cb\u003ePanthenol and conditioning ingredients\u003c\/b\u003e, treats and protect the scalp and the hair fibre imparting brightness and improving colour durability and stability. \u003cspan\u003eMix with Maxima hair colors. 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Applied directly to the skin before colour, it prevents staining and reduces the risk of irritation — keeping skin clean throughout the process.\u003c\/p\u003e\u003cp\u003eAn essential chair-side product for professional colour work. Easy to apply and remove.\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"200 ml","offer_id":56006317474169,"sku":null,"price":17.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/maxima-skin-protector-plex-200ml.jpg?v=1760880225"},{"product_id":"maxima-skin-cleanser-plex","title":"Maxima Skin Cleanser Plex","description":"\u003cp\u003eMaxima Skin Cleanser Plex gently removes hair colour residue from skin after dyeing. Its effective but gentle formula dissolves colour marks left on the hairline, forehead, ears and neck without irritating the skin.\u003c\/p\u003e\u003cp\u003eDesigned for professional salon use. Fast-acting and residue-free — a simple finishing step that keeps the result looking clean and precise.\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"250 ml","offer_id":56006320030073,"sku":null,"price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/maxima-skin-cleanser-plex-250ml.jpg?v=1760880325"},{"product_id":"jf-oxidizing-emulsion-10-vol","title":"JF Oxidizing Emulsion 10 vol","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eConditioning color activator\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003eformulated with reverse osmosis purified water and featuring the highest professional quality. Rich in\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003econditioning and protective agents\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003esuch as Cosmetic Glycerin and a blend of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eprecious oil extracts\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003e, including naturally derived PEG 40, which help keep\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003ehair soft, shiny, and hydrated\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003eduring coloring or bleaching treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eUse:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003emix one part of Hair Color Cream and one part and a half of Oxidising Cream.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Oxidizing Emulsion Emulsions feature a pleasant non-allergenic fragrance, which makes the application process pleasurable for both hairstylist and customer.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e10-volume formulation.\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"1000 ml","offer_id":56065370947961,"sku":null,"price":11.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/jungle-fever-oss10vol-lt.jpg?v=1761400264"},{"product_id":"jf-oxidizing-emulsion-20-vol","title":"JF Oxidizing Emulsion 20 vol","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eConditioning color activator\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003eformulated with reverse osmosis purified water and featuring the highest professional quality. Rich in\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003econditioning and protective agents\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003esuch as Cosmetic Glycerin and a blend of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eprecious oil extracts\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003e, including naturally derived PEG 40, which help keep\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003ehair soft, shiny, and hydrated\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003eduring coloring or bleaching treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eUse:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003emix one part of Hair Color Cream and one part and a half of Oxidising Cream.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Oxidizing Emulsion Emulsions feature a pleasant non-allergenic fragrance, which makes the application process pleasurable for both hairstylist and customer.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e20-volume formulation.\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"1000 ml","offer_id":56065396212089,"sku":null,"price":11.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/jungle-fever-oss20vol-lt.jpg?v=1761400434"},{"product_id":"jf-oxidizing-emulsion-30-vol","title":"JF Oxidizing Emulsion 30 vol","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eConditioning color activator\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003eformulated with reverse osmosis purified water and featuring the highest professional quality. Rich in\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003econditioning and protective agents\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003esuch as Cosmetic Glycerin and a blend of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eprecious oil extracts\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003e, including naturally derived PEG 40, which help keep\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003ehair soft, shiny, and hydrated\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003eduring coloring or bleaching treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eUse:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003emix one part of Hair Color Cream and one part and a half of Oxidising Cream.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Oxidizing Emulsion Emulsions feature a pleasant non-allergenic fragrance, which makes the application process pleasurable for both hairstylist and customer.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e30-volume formulation.\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"1000 ml","offer_id":56065408074105,"sku":null,"price":11.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/jungle-fever-oss30vol-lt.jpg?v=1761400496"},{"product_id":"jf-oxidizing-emulsion-40-vol","title":"JF Oxidizing Emulsion 40 vol","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eConditioning color activator\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003eformulated with reverse osmosis purified water and featuring the highest professional quality. Rich in\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003econditioning and protective agents\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003esuch as Cosmetic Glycerin and a blend of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eprecious oil extracts\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003e, including naturally derived PEG 40, which help keep\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003ehair soft, shiny, and hydrated\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003eduring coloring or bleaching treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003eUse:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003emix one part of Hair Color Cream and one part and a half of Oxidising Cream.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Oxidizing Emulsion Emulsions feature a pleasant non-allergenic fragrance, which makes the application process pleasurable for both hairstylist and customer.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e40-volume formulation.\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"1000 ml","offer_id":56065413972345,"sku":null,"price":11.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/jungle-fever-oss40vol-lt.jpg?v=1761400538"},{"product_id":"jf-oxidizing-emulsion-7-vol","title":"JF Oxidizing Emulsion 7 vol","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eConditioning color activator\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003eformulated with reverse osmosis purified water and featuring the highest professional quality. Rich in\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003econditioning and protective agents\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003esuch as Cosmetic Glycerin and a blend of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eprecious oil extracts\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003e, including naturally derived PEG 40, which help keep\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003ehair soft, shiny, and hydrated\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003eduring coloring or bleaching treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eUSE:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eMix one part Hair Color Cream and one and a half parts of Oxidizing Cream. It features a pleasant, hypoallergenic fragrance, making the application process enjoyable for both the stylist and the client.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003e7-volume formulation.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"1000 ml","offer_id":56065423540601,"sku":null,"price":11.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/jungle-fever-attivatore-lt.jpg?v=1761400675"},{"product_id":"jf-3-actions-potion","title":"JF 3 Actions Potion","description":"\u003cp\u003e3 Actions Potion is a revolutionary cream to be applied during the colouring or bleaching process. Thanks to its precious ingredients, it delivers a triple action on hair and scalp.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e1. Hair Hydration\u003c\/strong\u003e\u003cbr\u003eIts emollient action hydrates and protects hair, keeping its keratin structure intact. Does not weigh down the hair — leaves it incredibly hydrated, soft and bright.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e2. Scalp and Hair Protection\u003c\/strong\u003e\u003cbr\u003eSoothes, calms and prevents redness, protecting sensitive scalps and hair during colouring and bleaching treatments.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e3. Anti Ammonia Smell\u003c\/strong\u003e\u003cbr\u003eThe blend of vegetable oils reduces the perception of ammonia smell while mixing and applying the colour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUse:\u003c\/strong\u003e Mix with the colouring or bleaching cream at a ratio of 6:1 (e.g. 50 g colour + 75 g developer = 125 g total; divide by 6 and add approximately 20 g of product). Proceed with the usual colour or bleach application.\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"400 ml","offer_id":56071776043385,"sku":null,"price":31.26,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/3in1.jpg?v=1761466366"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/collections\/D03AF0EA_450b9f21-793b-49eb-ab4c-2a12a0e43503.png?v=1768304200","url":"https:\/\/prolashaircare.com\/en\/collections\/hair-coloring.oembed?page=2","provider":"Prolas ","version":"1.0","type":"link"}