{"title":"Damaged \u0026 Dry Hair","description":"\u003cp\u003eDamaged hair is not just a cosmetic problem - it is a structural one. Heat styling, chemical treatments, and environmental stress break down the hair's internal bonds over time, leaving it brittle, porous, and unable to hold moisture. Our damaged and dry hair range targets the cause, not just the surface. Formulated with Argan oil, Macadamia, plant proteins, and bond-repairing actives, these products restore elasticity, seal the cuticle, and rebuild the hair's structure from the inside out. The same professional formulas used in salons across Europe, now available for home use.\u003c\/p\u003e","products":[{"product_id":"argan-therapy-top-ten","title":"Argan Therapy Top Ten","description":"\u003cp\u003eProfessional leave-in spray mask formulated with organic Argan oil and Macadamia oil. Free of parabens, paraffin and colorants. Enriched with vegetal proteins and Panthenol for intensive nourishment and repair.\u003c\/p\u003e\u003cp\u003eA single application delivers 10 simultaneous benefits: revitalises and nourishes, eliminates frizz, detangles, prevents split ends, provides heat protection, adds volume and shine, protects colour, and ensures a lasting style — all in one step.\u003c\/p\u003e\u003cp\u003eSuitable for all hair types. No rinse required. Professional results without the salon visit.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"150 ml","offer_id":55927282827641,"sku":null,"price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/ProlasProductPage-_1.jpg?v=1779032412"},{"product_id":"argan-therapy-beautifying-elixir","title":"Argan Therapy Beautifying Elixir","description":"\u003cp data-start=\"647\" data-end=\"777\"\u003eA lightweight, professional hair oil formulated with a carefully selected blend of \u003cstrong data-start=\"730\" data-end=\"776\"\u003ecertified organic Argan and Macadamia oils\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"779\" data-end=\"1027\"\u003eRich in essential fatty acids, the formula is instantly absorbed, leaving hair \u003cstrong data-start=\"858\" data-end=\"895\"\u003esmooth, soft, and visibly shinier\u003c\/strong\u003e without weighing it down or leaving a greasy residue. Even the most difficult hair becomes more manageable, elastic, and protected.\u003c\/p\u003e\n\u003cp data-start=\"1029\" data-end=\"1160\"\u003eEnriched with \u003cstrong data-start=\"1043\" data-end=\"1057\"\u003eß-Carotene\u003c\/strong\u003e, a natural antioxidant, the oil helps protect the hair fiber from external stress and premature aging.\u003c\/p\u003e\n\u003cp data-start=\"1162\" data-end=\"1176\"\u003e\u003cstrong data-start=\"1162\" data-end=\"1176\"\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1178\" data-end=\"1335\"\u003e\u003cstrong data-start=\"1178\" data-end=\"1202\"\u003e1. Before shampooing\u003c\/strong\u003e\u003cbr data-start=\"1202\" data-end=\"1205\"\u003eApply to the lengths and scalp, massaging thoroughly to deeply moisturize. Leave on for \u003cstrong data-start=\"1293\" data-end=\"1307\"\u003e10 minutes\u003c\/strong\u003e, then proceed with shampoo.\u003c\/p\u003e\n\u003cp data-start=\"1337\" data-end=\"1466\"\u003e\u003cstrong data-start=\"1337\" data-end=\"1358\"\u003e2. Before styling\u003c\/strong\u003e\u003cbr data-start=\"1358\" data-end=\"1361\"\u003eApply to towel-dried hair along the lengths. Helps speed up drying and makes styling easier and smoother.\u003c\/p\u003e\n\u003cp data-start=\"1468\" data-end=\"1637\"\u003e\u003cstrong data-start=\"1468\" data-end=\"1495\"\u003e3. As a finishing touch\u003c\/strong\u003e\u003cbr data-start=\"1495\" data-end=\"1498\"\u003eApply a small amount to the lengths for enhanced shine and protection against external factors. Hair feels silky, controlled, and polished.\u003c\/p\u003e\n\u003cp data-start=\"1639\" data-end=\"1721\"\u003e\u003cstrong data-start=\"1639\" data-end=\"1653\"\u003eFree from:\u003c\/strong\u003e alcohol, parabens, PEG-PPG, mineral oils, and artificial colorants.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"100 ml","offer_id":55927281418617,"sku":null,"price":30.98,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/ArganTherapy_ElisirBellezza.webp?v=1775030598"},{"product_id":"life-therapy-shampoo","title":"Life Therapy Shampoo","description":"\u003cp\u003e\u003cspan\u003eWith its SLES-free formulation, this gentle shampoo ensures optimum hydration and prepares the hair for the reconstruction treatment. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for use on brittle, dry and damaged hair, it is formulated with an active complex containing amino acids, vegetal keratin, vegetal collagen and mineral salts which, by restoring cellular cohesion, repairs and strengthens the hair fibre from the inside out. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt leaves hair soft, shiny and easy to comb.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927264149881,"sku":null,"price":17.85,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":56003008004473,"sku":null,"price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/life-therapy-shampoo-250ml.jpg?v=1759690492"},{"product_id":"life-therapy-mask","title":"Life Therapy Mask","description":"\u003cp\u003e\u003cspan\u003eMask for deep, long-lasting reconstruction of brittle, dry and damaged hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with an active complex containing amino acids, vegetal keratin, vegetal collagen and mineral salts which, by restoring cellular cohesion, repairs and strengthens the hair fibre from the inside out. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt rebalances porosity, leaving the cuticle compact, and improves the elasticity of the hair, which is immediately stronger, shinier and silkier. \u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927261987193,"sku":null,"price":17.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/life-therapy-maschera-250-ml.jpg?v=1759751440"},{"product_id":"life-therapy-serum","title":"Life Therapy Serum","description":"\u003cp\u003e\u003cspan\u003eAs the second step of the reconstruction system, the serum acts inside the hair fibre, providing body and substance with a filling and restorative effect. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThanks to the synergy of amino acids, vegetal keratin and vegetal collagen, it instantly regenerates brittle and damaged hair, restoring strength and elasticity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt immediately improves the resistance and body of thin hair without weighing it down or leaving it greasy; it gives intense shine, discipline and silkiness to dull and frizzy hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"6x12 ml","offer_id":55927261397369,"sku":null,"price":42.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/life-therapy-siero-fiale.jpg?v=1759751394"},{"product_id":"life-therapy-mask-1","title":"Life Therapy Mask","description":"\u003cp\u003e\u003cspan\u003eMask for deep, long-lasting reconstruction of brittle, dry and damaged hair. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with an active complex containing amino acids, vegetal keratin, vegetal collagen and mineral salts which, by restoring cellular cohesion, repairs and strengthens the hair fibre from the inside out. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt rebalances porosity, leaving the cuticle compact, and improves the elasticity of the hair, which is immediately stronger, shinier and silkier. \u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"500 ml","offer_id":55931492532601,"sku":null,"price":25.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/life-therapy-maschera-500-ml.jpg?v=1759818329"},{"product_id":"argan-oasis-oil","title":"Argan Oasis oil","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eArgan Oasis\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003eis an\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eoil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003ethat regenerates frizzy and damaged hair, providing\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003enourishing, restructuring, and laminating-protective action\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003e. It gives hair a\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003enatural, silky shine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003ewithout weighing it down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eIt can also be used mixed with color for brighter highlights and deeper hair protection.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"150 ml","offer_id":56071492829561,"sku":null,"price":42.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/argan-oasis.jpg?v=1761463320"},{"product_id":"jf-keep-phyto-mask","title":"JF Keep Phyto Mask","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eReconstruction Mask\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003ethat helps\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003erestructure and revitalize\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003estressed and damaged hair without weighing it down, giving it body and a healthier, more nourished appearance. Thanks to Plant-Based Keratin, Panthenol, and Vitamin PP, it restructures the hair fiber, making it stronger and more resistant. Enriched with Sugars, Amino Acids, and St. John's Wort and Calendula Extracts, it nourishes hair, making it\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003esoft, silky, and shiny\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eUSE:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eApply to damp hair, only along the lengths. Leave on for 15-20 minutes and rinse.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"250 ml","offer_id":56071917437305,"sku":null,"price":24.34,"currency_code":"EUR","in_stock":true},{"title":"400 ml","offer_id":56072051163513,"sku":null,"price":30.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/keep-phyto-mask.jpg?v=1761468225"},{"product_id":"jf-keep-phyto-shampoo","title":"JF Keep Phyto Shampoo","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eReconstruction Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003ethat \u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003erestructures and revitalizes dry, brittle, and damaged hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003e. Formulated with a unique blend of Plant Keratin, which, in synergy with Sugars and Amino Acids, helps restructure hair. Enriched with Argan Oil,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eit shines and intensely nourishes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003ehair, leaving it incredibly\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003esoft and silky\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003e, and giving it a healthier appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eUSE:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eApply to damp hair from roots to ends and massage. Rinse. Repeat if necessary.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"250 ml","offer_id":56071929364857,"sku":null,"price":19.22,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":56072048083321,"sku":null,"price":32.03,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/keep-phyto-sh.jpg?v=1761468340"},{"product_id":"jf-keep-phyto-serum","title":"JF Keep Phyto Serum","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eReconstruction fluid\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003e specifically formulated for the treatment of dry, brittle, and damaged hair.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eIt reconstructs, regenerates, and strengthens\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003ethe hair cuticle, simultaneously\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eprotecting\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003ehair from damage caused by dehydration and environmental factors. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eFormulated with Plant-Based Keratin, Taurine, and Vitamin PP, it restructures the hair fiber, enveloping the cuticle with a protective film and locking in the active ingredients, facilitating absorption and improving their effectiveness. Enriched with Sugars, Amino Acids, and Lime Extracts, it helps brittle, damaged, dull, or impoverished hair regain\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003estrength, vigor, and firmness\u003c\/span\u003e\u003c\/strong\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e \u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eUSE:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eAfter washing your hair with Reconstruction Shampoo, towel-dry. For a more intense treatment, distribute the Fluid throughout the lengths of your hair, then apply the Reconstruction Mask to seal in the active ingredients and allow for better penetration. Leave on for 15-20 minutes, rinse, and style as desired. As a maintenance treatment at home or for very fine hair, apply the Fluid throughout the lengths of your hair, distributing the product evenly. Style without rinsing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prolas Haircare","offers":[{"title":"12 x 10 ml","offer_id":56071946928505,"sku":null,"price":44.84,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/keep-phyto-fiale-2.jpg?v=1761468468"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/collections\/export_1_9.png?v=1778863600","url":"https:\/\/prolashaircare.com\/en\/collections\/damaged-hair-repair.oembed","provider":"Prolas ","version":"1.0","type":"link"}