{"title":"Acid Therapy","description":"\u003cp\u003eColour fades fastest in the first two weeks after the appointment, and the main reason is pH. Colouring leaves the cuticle open and the hair alkaline. Until it closes again, pigment washes out with every rinse.\u003c\/p\u003e\u003cp\u003eAcid Therapy works at an acid pH to close the cuticle and hold pigment where it belongs. The range covers the full routine for coloured hair: shampoo for everyday washing, mask for weekly care, and a leave-in fluid for shine and protection between washes. Professional Maxima formulas, used in salons as the finishing step after colouring.\u003c\/p\u003e","products":[{"product_id":"acid-therapy-shampoo","title":"Acid Therapy Shampoo for Coloured Hair","description":"\u003cp\u003eSpecialised shampoo for the immediate stabilisation of the scalp and hair fibre pH after colouring or bleaching treatments. Its gentle SLES-free, acidic formula acts upon contact: it eliminates alkaline residues from the scalp and hair and helps preserve the natural hydrolipidic mantle of the skin and hair fibre.\u003c\/p\u003e\u003cp\u003eThanks to its acidic formulation, it seals the colour pigments inside the hair fibre and closes and realigns the cuticle scales, preventing dehydration and colour loss. The result is more intense, longer-lasting colour.\u003c\/p\u003e\u003cp\u003eIdeal for regular use after every colouring or bleaching session, and as a maintenance shampoo for colour-treated hair. Leaves hair soft, silky smooth and full of shine from the very first use.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927258513785,"sku":null,"price":14.7,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":56003006300537,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/acid-therapy-shampoo-250ml-1.jpg?v=1759691079"},{"product_id":"acid-therapy-mask","title":"Acid Therapy Mask for Coloured Hair 250ml","description":"\u003cp\u003eIntensive conditioning mask designed for the immediate stabilisation of the natural pH of the hair fibre after colouring or bleaching. Its acidic formula works in depth: it restores hydration, leaving hair elastic and compact, and prevents the negative effects of chemical treatments.\u003c\/p\u003e\u003cp\u003eThe sealing action of the acidic pH locks colour pigments inside the hair fibre and closes the cuticle, protecting the colour from fading. It covers the hair shaft with a protective film that shields against external agents and heat stress.\u003c\/p\u003e\u003cp\u003eThe result is colour-treated hair with vivid, intense tones and visible shine — soft, tamed and perfectly manageable. Recommended for regular use after every colouring or bleaching treatment.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"250 ml","offer_id":55927257956729,"sku":null,"price":14.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/acid-therapy-maschera-250ml-new.jpg?v=1759691289"},{"product_id":"acid-therapy-instant-finish-fluid","title":"Acid Therapy Leave-In Fluid for Coloured Hair","description":"\u003cp\u003e\u003cspan\u003eSilky fluid with a lightweight texture which performs an effective protective anti-pollution and anti-UV effect. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is the essential final treatment for all treated hair: it gives instant shine, softness and silkiness, without leaving the hair greasy or weighing it down; it creates a protective barrier against all external agents, protecting colour from fading and facilitating blow-drying and styling.\u003c\/span\u003e\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"100 ml","offer_id":55927256744313,"sku":null,"price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/acid-therapy-instant-finish-100ml.jpg?v=1759751300"},{"product_id":"acid-therapy-mask-1","title":"Acid Therapy Mask for Coloured Hair 500ml","description":"\u003cp\u003eIntensive conditioning mask designed for the immediate stabilisation of the natural pH of the hair fibre after colouring or bleaching. Its acidic formula works in depth: it restores hydration, leaving hair elastic and compact, and prevents the negative effects of chemical treatments.\u003c\/p\u003e\u003cp\u003eThe sealing action of the acidic pH locks colour pigments inside the hair fibre and closes the cuticle, protecting the colour from fading. It covers the hair shaft with a protective film that shields against external agents and heat stress.\u003c\/p\u003e\u003cp\u003eThe result is colour-treated hair with vivid, intense tones and visible shine — soft, tamed and perfectly manageable. Recommended for regular use after every colouring or bleaching treatment.\u003c\/p\u003e","brand":"PROLAS","offers":[{"title":"500 ml","offer_id":55931488764281,"sku":null,"price":23.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0515\/7497\/files\/acid-therapy-maschera-500ml.jpg?v=1759818207"}],"url":"https:\/\/prolashaircare.com\/en\/collections\/acid-therapy.oembed","provider":"Prolas ","version":"1.0","type":"link"}